Ourdesignteam'sexpertise

A design agency or professional web agency will be able to assist you from start to finish with the design of your project.

It can create a logo for you and a clear, recognisable brand identity that will symbolise your company in a lasting way to your customers.

An agency can also create all your communication media, whether print (flyers, kakemonos, business cards, etc.) or display (banners, powerpoint masks, keynote decks, user manuals, etc.).

If, like Blacksmith, the agency also offers product design or UX/UI design, it can also create your digital products, whether websites or web or mobile applications.

The product will be designed with respect for your graphic universe and in an ergonomic way so that your users can easily browse and use your website or application.

If optimising a site's navigation or the legibility of a logo can't be improvised, a good way of choosing a design agency is to look at their site and portfolio to see if the products they create are intuitive to use and if you have an artistic crush.

If you want a personalised, creative site, perhaps an agency whose work is based solely on CMS templates would not be an ideal choice?
Do you want an eco-designed site?
Test it out and make sure that, like the Blacksmith site, the agency's site is relatively low in CO2 emissions.
Would you like a hand-drawn mascot to represent your brand via a character?
Take a look at the agency's work to see if you like the style of its illustrators and designers. Want to modernise your brand image? Don't choose a design agency whose work is stuck in the 90s ;)

The cost of services generally varies according to the services requested, the workload involved and the expertise required to carry them out.

Generally speaking, design agencies offer services at higher prices than freelancers working in the same geographical area.

This is generally due to the fact that several people are involved in the project on the agency side: Head of Design, graphic designer, etc. but also a project manager who will ensure that the work is monitored by organising regular meetings, reminding people of the objectives and writing up the minutes of these meetings.

It's worth noting that modernising an existing design (for a logo, for example) or adapting existing designs is often more cost-effective than creating an initial design, where several ideas will have to be created to come up with something that hits the mark.

Some creative agencies also work with well-known artists and the price of the service is then linked to the artist's reputation and the rights assigned in addition to the deliverable linked to the service.

A good logo should meet the following criteria:

Simplicity: a logo should be simple so that it is easier to remember and can be read on small formats.

Unique: your logo must be unique and recognisable. Created in your image, it must be easy to distinguish from other brands and to identify at a glance.

Memorable: Your customers must be able to easily put an image to your brand, product or company.

Did you know? A study has shown that an American child can identify more than 1,000 brands... hence the importance of this criterion.

Durable: Your logo should be able to stand the test of time, with slight refreshments over time. It should not be created to fit a trend.

Flexible: Your logo must be able to be used on different communication media: website, flyers, sales brochures, etc. It must remain legible and understandable in all circumstances.

Typography and colours: the typography used must be legible, and the colours must be in line with the brand's image.

Symbolism (optional): a good logo can contain symbolic elements that add a link with the activity or values of the company it represents.