Ourmarketingandcommunicationsexpertise
Marketing&Communication
Because a great-looking website alone isn't enough to attract visitors, we can help you with the marketing and communication around your websites and web applications.
Technical SEO, off-site SEO, SEA (Google Ads), SMO, affiliate marketing... find out about our different services to help you rank in the top results of search engines and drive more traffic to your sites.
360°marketingandcommunicationssupport
Because there's no point in having the most beautiful website in the world if no one can find it on the internet, because it's important to maintain a community to maintain a good brand image, because your competitors are investing in online advertising... for all these reasons we've added marketing and communication support to our traditional web design and development services.
We create responsive, high-performance, ergonomic websites that are SEO optimised, but we can also help you create quality content, optimise your netlinking by generating relevant backlinks and manage and optimise your Google Ads budgets.
Blacksmith will support you in your strategy to maximise your chances of appearing in the top results of Google and other search engines.
FAQ-YourQuestions
How can I improve my website's SEO in 2024?
Here are a few keys to improving your SEO:
- work on your technical SEO with a top-notch user experience, optimised loading speed and a secure site (HTTPS) that is perfectly responsive and has a clear structure. Make sure that the files needed by search engines are in place.
- On-site SEO: regularly create relevant content using long-tail keywords and remember to optimise your title tags, meta descriptions and images (alt tags in particular).
- Off-site SEO: generate high-quality backlinks and engage with your community on social networks.
Bear in mind that efforts made on SEO don't necessarily show immediate results, but are a worthwhile investment in the long term ;)
What is the average cost of a Google Ads campaign in 2024?
The average cost of a Google Ads campaign varies according to industry, keywords and competition.
The cost per click (CPC) can range from €1 to €50 or even more in competitive sectors such as insurance or law. Small companies generally spend between €500 and €2,000 per month, whereas large companies invest budgets in the tens of thousands of euros per month.
The cost per acquisition (CPA) also varies widely, from a few dozen to several hundred euros, depending on the effectiveness of the campaign.
How do I choose the right social networks for my business?
Here are 3 tips for choosing the Social Networks on which you should position your company:
- identify your target audience and where it is active, e.g. Linkedin for B2B or TikTok for a younger audience
- analyse the platforms according to your objectives (brand awareness, engagement, sales).
- test and measure the results to adjust your strategy.
Finally, remember to publish regularly and respond to your audience's requests ;)
What are the benefits of marketing automation for a company?
Marketing automation saves time, personalises interactions, improves lead follow-up, increases conversions and analyses performance.
It helps to maintain customer engagement with fewer resources, while automating repetitive tasks so that you can concentrate on higher value-added activities.
If you have an e-commerce site, it's a must-have for maximising conversions from undecided customers or those looking for temporary promotions ;)
